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	Marketing - Competitive Product Business Life Cycle Spreadsheet
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	At A Glance
	This Excel spreadsheet is a template for developing a total cost of ownership model for your product versus the competitors.
	Background
	Developing a total cost of ownership model for your products can highlight advantages that might not be readily apparent at first glance. This tool includes initial costs, on-going costs, support, upgrades and more.
	Benefits
	Using this tool, you will be able to determine if your product delivers a better long term value than your competitors - who may be lower cost than you at the time of initial purchase.
	Time ROI
	It takes on average 12 hours to develop a Product Business Life Cycle model. By using MyWorkTools.com, you can save approximately 6 hours since you will have to input company specific information.

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