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Marketing - Total Available Market and Company Market Share
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Price: $4.99
At A Glance
This Excel spreadsheet is a template to measure the total available market for a given product and your company's market share within that market.
Background
Developing a marketshare analysis tool can help management identify opportunities, competitors, and alternate channels is important for overall corporate strategy. This tool provides an example of what one company did to segment their market by product, size it, and then set marketshare objectives for each product.
Benefits
Using this tool will stimulate strategic level discussions about what business you are in, who your competitors really are, and what unexplored opportunities may be available to you.
Time ROI
It takes on average 10 hours to create a marketshare analysis tool. By using MyWorkTools.com you can save approximately 2 hours because you will still need to customize this for your product and market.

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