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Marketing - Product Evaluation Strategy
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Price: $4.99
At A Glance
This Word document is a template that describes the components required to evaluate the investment and ROI potential of a new product. It is a high level strategy outline that covers goals, marketplace attractiveness, competitive assessment, product description, and financial analysis.
Background
Developing formal process to evaluate new products is an important strategic process that every company must perform. Evaluating product investments requires several key elements: understanding your market segments; grouping customers based on common needs; collecting data on competitive products; and assessing the financial return for the target product investments. This tool describes the components of a product evaluation and will guide you through the decision making process.
Benefits
Using this tool, you will be able to evaluate a product or a set of products for inclusion in your product portfolio in a sound logical process.
Time ROI
It takes on average 40 hours to evaluate the potential of a new product. By using MyWorkTools.com, you can save approximately 10 hours since this tool provides the outline and logic of the elements that you will need to cover. You will still have to conduct industry, company, and customer specific research.

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