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Marketing - Sample Marketing Requirements Document
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Price: $3.99
At A Glance
This Word document is a template for writing a marketing requirements document. It covers market needs, the customer value proposition, and product functionality.
Background
Developing a marketing requirements plan is critical to your company's long term success. To develop products that customers not only want but will pay for is one of the most important strategic processes that a company can undertake. This 'MRD' outlines the following key elements: marketplace, target audience, users, constraints, naming conventions, product boundaries, look and feel, usability, performance and much more.
Benefits
Using this tool, you will have a standardized MRD outline as a building block for future product and service lines. This tool will also help integrate the various functional departments into the design process, thus ensuring a companywide supported product.
Time ROI
It takes on average 80 hours to develop a Marketing Requirements Plan. By using MyWorkTools.com, you will save approximately 10 hours since this has the format and logic of what you will need to cover. You will still need to do the industry, company, and product specific research.

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