Add this tool or one of the related tools to your shopping cart if you would like to download it.
	Marketing - Portfolio Planning Model 2D
	Rating:		Price: $19.99
	At A Glance
	This Excel tool helps you to understand the positioning of your Strategic Business Units (SBUs) or products based on their Market Attractiveness and their Strengths relative to the competition. The resulting two-dimensional Matrix provides a very good visual tool for presentations.
	Background
	This portfolio planning matrix was modeled after the one originally developed by General Electric and McKinsey Corporation. It requires you to input data for 8 factors defining market attractiveness and 12 factors defining competitive strength. It also permits you to assign weights to these factors, depending on how important they are in your industry (or else you divide 1.00 up equally among factors).
	Benefits
	This tool gives you an overview of the present situation of your company in its competitive environment. Using it, you will improve your marketing and strategic planning, regardless of whether you work at the level of SBUs or products. The tool is also easy to use for conducting what-if scenarios. Norm strategies give you an indication of which strategy you would typically pursue for your SBUs or products. The resulting portfolio chart can readily be exported into presentations.
	Time ROI
	It takes on average 12 hours to develop the model and to create the resulting matrix plot. By using MyWorkTools.com, you will save a minimum of 10 hours developing the initial template. You will, however, need to determine the weight of the individual factors based on your specific products(s) (or else divide 1.00 up equally among the individual factors).

Related Tools

	Marketing - Product Life Cycle Management Process
	Price: $10.99 Rating: Add to Shopping Cart
	This Word document is an example of a detailed product life cycle from an 'internal development perspective'. All products go through a 'life cycle' and this tool explains the process.
	Marketing - Assess Product Business Potential
	Price: $29.99 Rating: Add to Shopping Cart
	This PowerPoint presentation provides a way for you to assess the business potential of products or services. It looks at the product evolution process, idea generation, phase definitions and associated checklists, profiles and weighting models.
	Sales - Product Analysis
	Price: $0.00 Rating: Add to Shopping Cart
	This Excel spreadsheet is a template for developing a product shipment analysis report.
	Training - Idea Generation
	Price: $49.99 Rating: Add to Shopping Cart
	This PowerPoint presentation a unique and practical treatment of how you can foster and support the creative process.