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Marketing - Product Launch Primer
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Price: $49.95
At A Glance
This Adobe Acrobat file provides an excellent overview of the Product Launch process complete with templates outlining the key steps and considerations to be taken when readying a product for market.
Background
Success in today's marketplace requires more than a superior product. It also requires an ""integrated"" product launch and superior marketing. The product launch is the first crucial step in a new product's campaign and plays a major role in determining whether the product succeeds or fails. The Primer presents a tested process, highlights the issues and challenges of launching a new product, defines every step that needs to be considered in detail in a “how to format”, and provides simple to use tools to help analyze a product’s market position and develop a “winning” strategy and plan.
Benefits
Using this tool, you will be capable of orchestrating an “integrated” product launch that will cover all the bases by aligning marketing, sales, customer service and Internet marketing activities to ensure your launch's success.
Time ROI
It took over 28 years of in-depth experience launching successful products and hundreds of hours of development time to compile the information in this primer. By using MyWorkTools.com, you will save a minimum of 40 hours trying to compile all the necessary information contained in this abstract as well as untold hours preparing the product launch materials for your specific product.

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